How to Pick an SEO Firm - Get staff credentials...
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4. Get staff credentials.
Find out who is doing the work. You really need a team of people - no one person can be proficient in every area of server administration, programming, marketing, writing, link building and more. Get to know the team a bit.
5. Be suspicious of money back guarantees.
Unless it's super-clear, you have to wonder about the details of the guarantee. If a firm offers one, including Top 10 placement, ask them to elaborate. Which key words are included? Just one Top 10? Do they plan to achieve Top 10 rankings among natural results or pay-per-click? Are the Top 10 listings associated with your web site or a supplemental web site the SEO firm controls?
6. Get pricing information.
Is the SEO contract for hourly, monthly or annual services? Get prices from a few other firms as well, but be aware that the scope of services may vary greatly from firm to firm. Insist that the firm you're interested in explain why it charges more for services, if that's the case.
7. Ask about reporting. How many keywords will the firm handle? How many pages?
Next: Find out whether... >>
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