How to Pick an SEO Firm
(Page 1 of 3 )
If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.
1. Check out their experience.
You shouldn't have to try hard to find samples of their clients or their SEO performance on individual websites. How competitive are their search terms that are ranking well on Google? Are the search terms that are ranking well difficult terms to position--one, two and three word phrases, or are they easy terms to position because no one else is using them at all--six, seven and eight word terms?
2. Ask for testimonial letters.
Insist on letterheads from the clients that feature real names, not Fred from Cleveland or J.T. from New York. Call these references and ask them questions about the SEO performance of the company you are considering.
3. Ask them to document their process.
What policies and procedures do they follow? Are they consistent? Do they stay away from unethical procedures that could put your site in jeopardy with the search engines?
Next: Get staff credentials... >>
More How To Articles
More By Jase Dow
