How to Pick a Winning Business Name - Is it a...
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* Is it a geographical name? (This can affect expansion in future)
* Is it broad enough, so that if you decide to expand your product line in the future, the name still represents them?
By now you should have eliminated many names, and shortened your list to 10 or less names, if you haven't go down the list again and weed out some more names.
Field Testing your Business Name
Now that you have the top ten names, which in your opinion best represent your business. It's time to find out what others think of them.
* Take the list to all your family members, relatives and friends and ask them to choose their top three
* Try to reach your target market in order to see which ones they like. If you are planning to open a gymnasium ask people who regularly visit the gym.
* A great way to reach your target audience in masses and without any expenses can be online message boards and forums. These days there are online forums on virtually every subject.
Picking up the winner
Now you have factored in everyone's opinion and its decision time. The course of action from here on depends on the sort of results you had out of your list of ten. If you see a clear winner or people liking two particular words, you can safely pick one.
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