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How to Pick a Winning Business Name
By: Jase Dow
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    Table of Contents:
  • How to Pick a Winning Business Name
  • Make a list...
  • Is it a...
  • If you see...

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    How to Pick a Winning Business Name - Make a list...

    (Page 2 of 4 )

    1. Make a list of all suitable keywords you can think of, which relate to your business, or help describe your product or service.
    2. Think of companies selling similar products or your competitors and note down their names.
    3. Use a Thesaurus to look for synonyms of all the words you have gathered. You should have a good list of words by now.
    4. Use a language conversion tool such as the one at and look for French, Spanish, Italian, German, Latin, etc. meanings of your words. Some of those words can be very trendy and especially suitable for businesses targeting the youth market, or in the hotel & entertainment industry.
    5. Make combinations of partial words. You can even try combinations of English + Other Languages. Although these would be suitable only to certain creative business types.

    Questions to help your Shortlist Your Selections

    Now you have a huge list of potential business names. But you can have only one (unless you plan to open different companies for the same business), so its time to scale down and shorten your list. In this stage your aim should be to cut down your list to 10 names. Match each of your business names against this checklist and start weeding out the unsuitable ones.

    * Is the name easy to remember and pronounce?
    * Is it easy to spell?
    * Will it appeal to your target audience?
    * Does it tell you something about what your business does?
    * What are the first thoughts that you want your readers to have as soon as they hear your business name?
    * Is it somewhat unique?
    * Is it already in use?
    * Is there something in it, which would want to make the listener know more about the concept behind the name?

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