How to Pick a Winning Business Name
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What’s in a name? Think of your business name as an external mask for your business.If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray it as the best business on earth for various reasons and the quality of your business name can have a great positive or negative impact on your marketing campaign. Many marketing campaigns are solely based on business names. Despite this many people, completely ignore spending time picking a good business name. This very often happens, when someone believes to have a winning business idea, and wants to kick it off as soon as possible.
Brainstorming for your name
Here are a few techniques which would help you brainstorm for ideal business names and come up with a wide variety of options to choose from.
Before you begin using the techniques below here are some tools you would need to make your brainstorming session successful
1. A Notepad and Pen
2. A thesaurus (online of offline) - Online ones save a lot of time
3. A computer with Internet access
4. A language conversion tool (Preferably online)
Before you begin your brainstorming process, remember that you are brainstorming for ideas and the goal is to generate as big a list as possible, therefore do not evaluate or criticize any ideas, and keep the flow going.
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