How to Optimize Your Online Articles - The Titles
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Keywords shouldn’t just appear in the body of your article, but also in all titles and subtitles. You want the main title to contain your main keyword phrase; all other titles should have at least one keyword within them. This is just another trick for optimizing online articles for search engines.
Often, this method does not lend itself to the funny, catchy titles most writers enjoy using. Instead, you may often end up with more stiff-sounding, stilted titles. There is some room for creativity, however, so play with the options and do your best to achieve literary as well as keyword satisfaction when crafting article titles and subtitles.
Subtitles are a big feature of online articles, and they are more prevalent in the Internet medium than others. Subtitles give you a natural way to break up text, making topics and sections easier to identity. Subtitles make your articles more attractive to the search engines, and help make them easier to read for average Internet users.
Remember, the Internet is a highly image-driven and words aren’t all that good-looking. Breaking up boring text really helps punch those words up and draw the eye to different points within the article to make it easier to navigate. Remember to optimize all subtitles with keywords to get the most out of them.
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