How to Improve Search Engine Rankings - Meta Tags can...
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Meta Tags can be read by some search engines, But others cannot read Meta Tags. You should thus avoid overrating them while designing your web page.
Use HTML Text and Links Avoid using graphics to present large sections of content, since the search engines fail to read them, thereby reducing the relevance of your site. Use HTML text wherever possible. Add HTML hyperlinks to the homepage to lead the users to the major pages of your website. A site map with text links enables the search engines to locate pages within your website.
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