How to Give Your Site an SEO Makeover - A Site Example
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Now that we've look at the tools we are using, we can look at an example of how these tools, along with some common sense, can be used to give your site an SEO makeover. The example site that we will be using can be found at www.hiddenarea.com, and while you will be able to see the site in its upgraded state, all of the results that you see will be from before the makeover. Even if you do not visit the site, the results will still be of use.
This site was, at the time of writing, less then three months old. As a video game site, it comes with a lot of potential competition. The Alexa and Google rankings are very low. While the site has 53 links to it, none of those links are from a high-ranking or popular site. The list of keywords that get the site found are not at all in line with the keywords naturally found in the site's content.
Recommendations for This Site
1. Match the keywords in the site text to the words that are coming up in the search engines for this site. When possible, build on related keywords. These can be obtained from SEO books.
2. Find a way to get links from relevant sites. Yes, this page has an associated Twitter feed, but those links are not enough. Networking with, or even commenting on, more popular related sites can be a good way to give this site a boost.
3. Make a conscious effort to include relevant keywords in the tags of this site. Using these tags is a good way to add extra keywords without making text seem overly stuffed with them.
Of course, these recommendations are only for the SEO. Any site can be improved in a number of ways, but you need to focus on one area at a time to make significant progress.
Now that you have the tools and a good example of how to get and analyze information about your site, you can make your site as popular as it can possibly be. Now get out there are get it done; with free tools and a little bit of time, anything is possible.
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