How to Give Your Site an SEO Makeover - SEO Makeover Tools
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Before we dive into the example makeover head first we will look at each of the tools that will be used in the analysis and how they will be of service to you during the analysis and makeover. Once you have gotten familiar with the tools that will be used in the analysis, we will go over a sample site. This will not be a made up example. It is a real site that you can actually visit and see the changes on, should you want to.
While the site in question is a blog, many of the principles will remain the same for a static site. Your job is not to get too bogged down in the specifics of this example, but to learn about the process. Sure, your problems may be a bit different, but between the tools and your good judgment, you should be able to handle the situation.
Google Analytics (http://www.google.com/analytics/)
Google Analytics will, most likely, be familiar to many of you. Even if you have never had a chance to use Google Analytics, the odds are that you have heard at least a little about it. While Analytics has many admirable features, we are only going to be using a few of them.
Do not worry if you are not a master of navigation. Everything that you need should be easily accessible from the main page. The data that we are hoping to get from Analytics include both the most popular posts on your site and a listing of the search terms that people are using to find the site.
Sure, while you are there, feel free to look at other data for reference, but donít stress too much. If you have not had Google Analytics installed before, then you may want to wait a while before you use the data. You will begin to get results in 24 hours, but how accurate is that sample? A week, or even better a month, would be a much more accurate sample size of data.
SEO Keyword Analysis (http://seokeywordanalysis.com/seotools/)
The simplest and easiest way to use this tool is to plug in the URL of your site and then see what words will come up most frequently. That way you can get an idea of how many times you are using a word, and adjust accordingly.
If your words are not in line with the keywords that are most popular, or just the words that you want to use, then you will find it out quickly. Of course, there are a few other features, like getting specified results up until a certain point or searching for specific words. Feel free to play with those, but they are not as important for our needs.
This gives you a speed test of your site. If you site is slow to load, then you may end up with slow crawls. Then again, you could just end up with annoyed readers. Either way, you need to think about speeds and reducing file sizes.
This tool will give you a wealth of information about your site. This site will crawl your site like a search engine, and then give you the results. Your most obvious results, from an SEO perspective, will be the Google Rank, and the Alexa Ranks. It is also worth taking a good, hard look at the number of back links that you have.
Be aware that getting the rankings from this site can take a while. This means that you will have to wait it out. Do not worry, the comprehensive nature of these results will be well worth the wait.
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