How to Get Long Term Targeted Traffic That Builds and Builds - However, be aware...
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However, be aware that Google in their pursuit of excellence has the financial strength, engineering expertise, and IT firepower to constantly change their algorithms. And they frequently do so.
Many a webmaster has gotten out of bed one not so fine morning to find that their top ten search engine results pages for all of their important keywords have suddenly dropped completely out of sight. Welcome to the Google Dance.
Recently Google has decided to require that landing pages meet certain quality standards. This is somehow built into their algorithms. If Google decides that your landing pages, which might be getting great conversions, are not exactly what they are looking for the cost of your keywords may just skyrocket to the point that you can no longer afford them. Overnight your great performing landing pages can become almost worthless.
You can delete the keywords or you have to try to "optimize" your pages to bring the cost per keyword back into an affordable range. Good luck.
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