How to Get Long Term Targeted Traffic That Builds and Builds - At it's best...
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At it's best SEO is a game that is part art, part science, and part luck. At times it will work to your advantage --- for awhile. I just don't think it is a great way to build your long term web business as the rules for good website placement are constantly changing.
The use of PPC search engines just isn't as cost effective as it used to be. This also include Google Adwords. Not that you can't devise ad campaigns that will generate a ton of traffic. You can. However, as larger players with deep pockets and sometimes with little Internet savvy have entered the Internet advertising world the cost you pay for your keywords goes up and up and away.
You had better know what you are doing in the PPC world or you will cost yourself a lot of money in a big hurry.
Google is an especially interesting case in that the "Google Dance" can destroy your web traffic and business overnight. Google is a top notch search engine, no doubt about it. And they are constantly working to become better. Nothing wrong with that. In fact it is worthy of praise.
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