How to Enrich your Advertisement Copy - The sale advertisements...
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The sale advertisements are persuasive and provocative but institutional and educative ads are convincing and argumentative. Power of words in educative advertisements can be further strengthened with figures and statistics.
Essential elements in an advertisement copy comprises -
- Bold or prominently displayed title,
- Explanatory and appealing text,
- Brand or product,
- Details of the company or manufacturer such as name, address, fax and e-mail etc.
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