How to Enrich your Advertisement Copy
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Advertising is the most exciting, colorful and resourceful method of communication for promotion of products.It could be informative or persuasive and competitive. Writing an advertisement is a complex art and requires great skill.
The main and basic purpose of the advertisement is to influence the audiences or readers so as to make them act in a particular way. The reader should be able to perceive what action the advertiser desires and he should retain the message of the advertisement. Reader should act on the basis of the facts and arguments mentioned in the advertisement.
Copy of advertisement should not be dull or uninteresting. The sole aim of the advertisement is to catch the attention of the customer. Monotonous or same tone of expression at all occasion can become stereotyped in due course and what had interested the reader once may no more arouse any enthusiasm in the reader or the audiences.
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