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How to Create a High Conversion Squeeze Page for Building Your Opt-in List
By: Bryan Doyle
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    Table of Contents:
  • How to Create a High Conversion Squeeze Page for Building Your Opt-in List
  • Benefit driven words...
  • A squeeze page...
  • Now that you...

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    How to Create a High Conversion Squeeze Page for Building Your Opt-in List - A squeeze page...

    (Page 3 of 4 )

    A squeeze page should limit the number of choices your prospective customer or subscriber can make. Not all capture pages need to do this but for the purpose of ensuring that your visitors first opt in, the squeeze page should stay close to the format mentioned above. This will give your potential subscribers two simple choices and reduce confusion and help prevent them from changing their mind.

    One option that your visitor has is to opt-in and the other is to leave your website. If your copy is compelling and your message is clear, many of your visitors will choose to opt-in to your list instead of leaving your website.

    One component of your site that can greatly effect your conversion rate is the words you have appear on your submit button. Instead of using the word submit or subscribe, you’ll find your conversion rate will rise if you use an action phrase that will express how your visitors will benefit if they click on the button.

    You want to compel your visitors to click on the submit button and using words like subscribe or submit can turn people off.

    Use an action phrase that is written in their point of view to persuade them on a personal level such as “Send my Free report ‘loose 30 pounds in 30 days!’” or “Free instant access now!” and so on. This is a valuable element to test and you will not want to overlook it. I would also suggest to observe what other marketers are using on their submit buttons to help you come up with your own ideas.

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