How to Create High-Quality Backlinks the Search Engines Will Love
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One great benefit of article marketing is the generation of high-quality backlinks.Simply put, a backlink is a link to your website from another website. There is a difference in quality of backlinks, and search engines know the difference. When marketers first learned that search engines rewarded websites that had many links from other websites, they began to establish link farms (they traded links with each other) that were nothing more than pages upon pages of links. Clearly, these links were not helpful, either for someone looking to follow a link, or for the search engines, who at first supposed all the links meant a high-quality site was being linked to.
As search engines got smarter, marketers realized they needed links to be contextual: that is, there should be a body of content (at least a paragraph) surrounding the backlink. This new understanding defeated the purpose of link farms, and marketers began to understand and see the value in article marketing:
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