How to Buy Bad Advertising - A freelance team...
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A freelance team, unlike an agency, has minimal overhead; and its fees will, or should, reflect this. And because a freelance team works for itself, it will almost certainly be hungrier and therefore more conscientious than its agency counterparts.
Were I the ad manager of a company, I would choose a freelance team rather than a local agency every time. Likewise, were I the ad manager of a company with a modest budget, I would steer very clear of big-ambition metropolitan agencies. And when it came down to it, I would far prefer to have lunch or play squash with my nubile secretary than with some hairy artist
Pat Quinn is an award-winning UK copywriter who also operates a search engine optimisation service: Here: http://www.search-engine-mechanics.co.uk
About the Author:
Pat Quinn is an award-winning UK copywriter who also operates a search engine optimisation service. Here: http://www.search-engine-mechanics.co.uk
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