How to Buy Bad Advertising - Accordingly, not without...
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Accordingly, not without a good deal of heart-searching, he moved the account to a medium-sized, up-and-coming London agency with a strong and growing reputation for creative originality. Has everything turned out fine? Not particularly. He is not getting the same kind of 'we'll be around in five minutes for the brief and have some scribbles ready for you in the morning' service that the previous people gave him. Nor has his present agency exactly set the Thames on fire with its standard of work.
Yet, he says (and here's the nub of it) they are doing some outstanding work for other clients of theirs. Therefore, is his appropriation too small for them to bother about? Has he jumped from provincial frying pan into metropolitan fire? "In all fairness to them," he ends, "ours is a rather difficult account which presents special problems."
Well, let's take the service angle first. If someone lives on your doorstep, and if your business represents a sizeable slice of his turnover, obviously he is going to hop around to you quicker and jump to your wishes more smartly than someone who is 200 miles away and to whom your billing is relative peanuts.
Next: This argument is... >>
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