How to Build Your Ezine List - Include a sample...
(Page 2 of 4 )
Include a sample issue, or your launch issue.
Give crystal-clear directions on how to sign up for future copies, and make it clear that your reader will be missing out on this great information if they don’t go to the site and sign up.
2. Develop a free report to give to all new subscribers.
The report could be a document, a short lesson series, an audio of a class or seminar you’ve given, a workbook of some kind, a top ten tips sheet, or a checklist related to your market.
Emphasize the report—not the ezine.
This report should be perceived as valuable enough to subscribe.
Make it less than ten pages. Don’t spend more than a few hours on this.
Develop a short sales-copy of 2-3 paragraphs outlining why this report is so valuable.
3. Make it easy to sign up.
Your business card should have the address of the webpage with the ezine information.
Next: Every page of... >>
More How To Articles
More By Jase Dow
