How to Build Your Ezine List
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How to Increase Your E-zine Subscriber List - Opt In:
Out of respect to your mailing list, and the CAN-SPAM laws, only mail your ezine to those who have requested it, or opted-in. Even if you have compiled a list of contacts, prospects, and clients that is 2000 strong, you can’t just start entering them on your list.
So how do you access your current list of ezine addresses?
Start With Your Friends
I’m using “friends” liberally here, to mean all contacts with whom you’re on a first name basis, and who recognize you apart from your business card.
1.Send out an email announcing the launch of your ezine.
Make it simple, 2 paragraphs.
Make it low-hype. These are your friends—they don’t need a sales pitch, but they do need to know why they should join. So…
Make it benefit-oriented. What’s in it for your reader? Does the ezine address specific problems of a target market? If it’s a general “good life” ezine, how is it unique? What makes it different from the thousands of other ezines like it?
Next: Include a sample... >>
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