How to Approach MLM Network Marketing Leads with the Consultative Approach
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When you’re approaching your mlm prospect you have to honestly ask yourself, “If I were approached in this way, how would I respond?”If you have an uneasy feeling about the answer to that question then chances are you’re being a sales stereo-type in your mlm prospecting. Why is it that most people hate sales? Because they fear either being approached by or being the stereo-typical salesperson. You know the image, the plaid coated snake who manipulates you into a buying decision that really isn’t a good fit for what you’re looking for.
So if you’re feeling that way about your approach to your mlm leads then chances are you’re not using a consultative approach. What’s the difference? Well basically a consultative approach encompasses the idea of focusing on the prospect and the prospect’s wants and then working together to find out if what you have to offer is a fit for the prospect. When approaching the prospect, ask questions geared toward finding out what your prospect wants. What are their goals? How did they arrive at these goals? Who supports them in their decisions and actions? Ask about how they’d like to see themselves 90-days, 6 months, and a year down the road. After this, help the prospect to search for options as to how they can attain those goals. Obviously the prospect understands that your end goal is to recruit them or make the sale if there’s a fit. Don’t try to hide that you are looking for a win-win here. However, don’t cheat the prospect out of searching for feasible solutions that do and do not include you.
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