How You Can Easily Generate a Constant Stream Of Customers
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From meetings and conversations with many entrepreneurs I've seen that more then 90% are struggling with a weak, or no stream of new customers at all.They come to me all the time with the request to write a good advertisement, brochure or mailing for them. But does this actually work?
The answer is two-sided, yes and no. Yes because mailings, advertisements and other marketing methods do produce results in terms of more leads or sales. No because it isn't a solution for the problem in the long-term. The problem will be solved for just a little while. As soon as they stop placing the ads or sending out the mailing, the reaction from the market will soon stop.
It's quite difficult to keep advertising with a low or zero marketing budget, while many entrepreneurs see this as the only solution. They tend to keep finding new things and ways to promote, almost like finding excuses to place an ad. But what's the difference between them and companies that never place an ad, yet grow with at least 50% a year?
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