How To Write Ads That Pull-In The Money - If you are...
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If you are using a short ad format, like Google Adwords, you are limited to a headline and 2 lines of ad description. In a standard ezine ad, you will have more room to make a longer ad. A good rule of thumb is to keep the advertisement simple in nature no matter how much room is allowed for your ad. The eyes of the people on the Internet scan an ad in mere seconds. You never want to clutter the space in your ad with unnecessary words.
3. Build the prospect's desire to know more about your product. Use one line to tell them why they should own the product. Use one of campaign points 2, 3, or 4 mentioned in the Product Selling Points.
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