How To Write Ads That Pull-In The Money - Putting It All...
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Putting It All Together
The reason for listing the answers to numbers 1-4 above is to establish a Unique Selling Position (USP). The USP is the basis for the body of your ad and will determine if you capture the interest of your prospects. Think of your product's USP as what makes it different and better than your competitor's product.
Point number 5 is your call to action. This is the line of your ad that will get people to take action and investigate further. This line should clearly tell your prospect what you want them to do next. You will get a higher response rate on your ads if you do this in every ad.
Use This Formula To Write A Good Selling Ad
1. Grab their attention with a hot headline!
2. Keep their interest with a line or two about your USP.
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