How To Send Bulk Email Without Being Accused of Spamming - I can't emphasize...
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I can't emphasize enough of the importance of "warming up" your list before blasting them with an ad. The first few autoresponses and/or broadcast emails you send to your list should be purely informational, and should truly benefit your readers in some way so they want to keep reading what you send to them. Then after properly gaining their trust, you can start recommending products. Again the key here is making a "recommendation", not blasting them with an ad written by the author of the product you're promoting. You should always personalize such recommendations and tailor them for your subscribers.
You would think it goes without saying, but many marketers still don't understand the importance of a double opt-in system. If you're serious about bulk email marketing (see http://www.bulkemailmarketer.com) for the long term without being accused of spam, it's the only way to go. You can run your own opt-in and list server on your own server, but for several reasons I would recommend renting your opt-in service from a long established company such as Aweber. You will find that your email will be delivered to a higher percentage of subscribers, and you will not have to worry about the technical risks of managing the list.
What about those companies that allow you to email your ad to millions of opt-in members for a low price such as $29.95? In general, the downfall of such lists is that they are not very targeted. Nevertheless, there is some value to them considering the low prices available these days.
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