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HOW TO

How To Run An Email Marketing Campaign
By: David Gass
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    2007-04-30

    Table of Contents:
  • How To Run An Email Marketing Campaign
  • The web host...
  • Plan Responsible...
  • Before sending emails...

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    How To Run An Email Marketing Campaign - The web host...


    (Page 2 of 4 )

    4 The web host may shut down the web site.

    5 Under the new federal CAN-SPAM Act, the government may fine spammers up to $2 million or sentence them to jail for up to five years.

    Honestly promote a legitimate business to sell real and valuable products or services.

    Operate a Legitimate Business Do not use false headers to get into peoples' inboxes. Avoid using deceptive subject lines, hijacking other peoples' e-mail accounts or computers to send spam, creating e-mail or IP addresses specifically to send spam, sending unsolicited e-mail with sexual content and sending emails to people who have requested to be removed from the list. These are malicious ways of forcing messages into the inboxes of people who don't want them. This is not only annoying, but also illegal.

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