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HOW TO

How To Promote Your Online Store
By: Denise OBerry
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  • Rating: 3 stars3 stars3 stars3 stars3 stars / 2
    2005-07-25

    Table of Contents:
  • How To Promote Your Online Store
  • Most online stores...
  • Spend at least...

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    How To Promote Your Online Store - Most online stores...


    (Page 2 of 3 )

    Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

    So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

    Here are some ideas that will help your conversion rate:

    * Bundled products
    * Free gift with purchase
    * Regular newsletter
    * Autoresponder course
    * Helpful content on your website
    * Companion blog for your website

    These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day.

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