How To Promote Your Business by Publishing a Book! - Promote the book...
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3. Promote the book! Once the book is finished send out a press release to your local and regional newspapers about its release. Also don't neglect online newswires to announce your book to the world.
4. Give the book away for free to clients or potential clients. As a special "thank you" for your clients using your business offer your book! Not only will this help you retain the clients that you have, but they will share your book with the people that they know. Talk about inexpensive marketing!
5. Create a Website: If you don't already have a website for your company, this is the time to have one designed even if it is just a contact page. The fact is that more and more people have access to the internet and they are always searching for information. No matter what your budget may be, you can have a website. Look into companies like www.freewebs.com or www.bravenet.com both are excellent for the novice and professional web designer.
6. Promote with E-Books! Turn your book into an e-book and offer it for free or for nominal cost on your website. If you choose to offer it for free this is a great way to build your email list. In exchange for visitors receiving your free information ask they to provide their name and email address. This will give you the opportunity to send them information about your products and services.
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