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HOW TO

How To Pick A Web Site Domain Name For Your Company Or Law Firm
By: Philip L. Franckel, Esq.
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    2006-08-15

    Table of Contents:
  • How To Pick A Web Site Domain Name For Your Company Or Law Firm
  • Your domain name...
  • The reason that...
  • Top Level Domain...
  • The question is...

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    How To Pick A Web Site Domain Name For Your Company Or Law Firm - The question is...


    (Page 5 of 5 )

    The question is by what standards are you leading or the best and in what? WinningLawyer.com or WinningCase.com may be better for a casino, because it will imply that the person who becomes a client of the firm will win money when, that may not happen and even if it does, it's an award for just compensation, not gambling.

    Laura Hodes in her article for the ABA Journal entitled Vanity Phone Numbers Make Your Firm Less Forgettable, at http://www.hurt911.org/hurt-911-articles/ABAJournal.htm, quoted Will Hornsby, an expert on lawyer advertising and staff counsel in the ABA Division for Legal Services, who said that while there is nothing unethical about vanity numbers, "1-800-I-WIN-CASES would be unethical because it is making an unsubstantiated claim, creating unjustified expectations that can be true but still be misleading." The same can be said about domain names.

    8) Advertising Your Domain Name: Be sure to include your domain name on your business cards, letterhead, and all advertising. When advertising in off-line media, always advertise your domain name with www. and without http://, such as www.LawyerAdvertisingBlog.com. Note that when publishing your domain name on the Internet, you may sometimes want to use http:// to ensure that you create a link back to your web site. When advertising in off-line media, always advertise a domain name without hyphens.

    About The Author


    Philip L. Franckel, Esq., publishes articles on Lawyer Advertising at http://www.Lawyer-Advertising-Blog.com and created http://www.HURT911.org an accident and injury research web site for people hurt in an accident and personal injury lawyers.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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