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HOW TO

How To Pick A Web Site Domain Name For Your Company Or Law Firm
By: Philip L. Franckel, Esq.
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    2006-08-15

    Table of Contents:
  • How To Pick A Web Site Domain Name For Your Company Or Law Firm
  • Your domain name...
  • The reason that...
  • Top Level Domain...
  • The question is...

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    How To Pick A Web Site Domain Name For Your Company Or Law Firm - The reason that...


    (Page 3 of 5 )

    The reason that some people say that you should have a domain name with hyphens is to force the search engines to see keywords in your domain name so that your web site does better in search engine results. The bigger search engines can now see individual words without hyphens, however, smaller search engines may not and even the bigger ones may see a word differently than you want.

    Thus, the importance of using a hyphenated domain name has diminished. If you wish to use a hyphenated domain name as I did with Lawyer-Advertising-Blog.com, you should also register the unhyphenated domain name which you will forward to the hyphenated domain name. Use the unhyphenated domain name in print and advertising.

    5) Extensions: Domain names are available with various extensions, such as .com, .net, .org and many other extensions. If it's really important to you, you can register domain names in several extensions, however, for most firms only the .com extension is important. If you feel that you need to use .org, you should also register your name in the .com extension.

    The .com extension is similar to 1-800 for telephone numbers. Most people automatically dial 1-800 even when they see 1-888. Likewise, most people will type .com even when they see .net or .org. Additionally, many people including myself simply type in the domain name without http://www. or .com and press "Control, Enter". Pressing "Control, Enter" will type http://www. and .com for you, automatically taking you to a web site with .com.

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