How-To Make Your Ezine Stand Out From The Masses - Original And Exclusive...
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Original And Exclusive Content
All three of these electronic newsletters utilize original content at one level or another.
* Travel by Vasrue uses only exclusive, original, travel content in their E-Magazine.
* The Your Membership newsletter, owned by AEO Publishing, Inc., provides a section of their newsletter for webmasters to submit websites for review, and then they print some of those reviews for their readers to consider. They also allow individuals to submit questions, and then they print the best answers submitted by their readers.
* SiteProNews, owned by Jayde Online, Inc., utilizes a lot of first-run, original content written by members of their staff, including articles written by Jim Hedger and Mel Strocen. Some of this content can be seen in other publications later, but you will always see it in SiteProNews first.
Exclusive content allows your ezine to stand far above all of your competitors. While free reprint articles (like this one) are a good source of information, most of your competitors rely solely on other people to create the content for their newsletters.
For most readers, this is not a big deal, except when the particular article used may have been read in competing ezines previously.
Readers tend to favor ezines that utilize exclusive or first-run content in their issues.
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