How To Improve Conversion Rates On E-commerce Sites - If you currently...
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If you currently pay £1.00 per click on Google, convert only 1% of these clicks, and the profit you make on each conversion is just £100, your total cost = total profit, meaning you just break even.
If you have to raise your CPC to £1.10 per click in order to maintain your top 10 position, you will suffer a loss.
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