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HOW TO

How To Improve Conversion Rates On E-commerce Sites
By: Farhad Divecha
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    2007-04-11

    Table of Contents:
  • How To Improve Conversion Rates On E-commerce Sites
  • Effective Ad Copy...
  • No Hidden Costs...
  • Top 10 placement...
  • If you currently...
  • However, if you...

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    How To Improve Conversion Rates On E-commerce Sites - Top 10 placement...


    (Page 4 of 6 )

    * Top 10 placement in the natural and paid listings often reinforces customer trust in your brand, making them more likely to buy from your site.

    * Ensure that your search engine marketing campaign (http://www.accuracast.com/services/ ) also builds a brand in the minds of browsers, so that when they are ready to buy, they will come to your site since it is the only one they recognize.

    When you increase conversion rates on your e-commerce site, you can automatically afford to bid more per click without suffering a loss. If you find CPC's rising and profitably diminishing rapidly, the first step you should take is to review your site to ensure that you are converting as many visitors as possible. The maths is very simple:

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