How To Improve Conversion Rates On E-commerce Sites
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As competition increases in the online market space, more companies vie for Top 10 placement on the search engines, driving up costs per click.In such an environment it is imperative for companies bidding on top positions to convert as many visitor clicks into customers as possible. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.
1. Keyword Research
* Ensure that your keyword research (http://www.accuracast.com/resources/seo/seo-keywords.php ) is thorough. If you only select the most obvious keywords, you will pay more, since all your competitors will also be bidding on them.
* If you select only generic keywords, you will suffer low conversion rates since visitors typing such words in are often not yet ready to buy.
* If you miss out the unique keywords which no one else is bidding on, you will miss the opportunity to sell to visitors that search on these keywords.
* Use negative keywords to discourage irrelevant searches from displaying your advertisement.
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