How To Improve CTR Of Your Google Adwords! - Did you notice...
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Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.
This tip alone can boost your CTR by 157% or more.
3) Variable destination URL
Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.
Let's see the syntax to get the search term in the destination URL -- http://www.ebizindia.com/pam.php?kw
Written by: Arun Agrawal
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