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HOW TO

How To Improve CTR Of Your Google Adwords!
By: Arun Agrawal
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    2005-09-13

    Table of Contents:
  • How To Improve CTR Of Your Google Adwords!
  • This improves the...
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    How To Improve CTR Of Your Google Adwords! - This improves the...


    (Page 2 of 3 )

    This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.

    2) Use a variable title

    Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold.

    But you don't know what term this searcher has used. So how can you put the term in the title? Try this.

    Put this string in the title field on the Adwords screen -

    {KeyWord: Default Title} where you replace "Default Title" with a suitable text. Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.

    Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.

    If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters).


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