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HOW TO

How To Improve CTR Of Your Google Adwords!
By: Arun Agrawal
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    2005-09-13

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  • How To Improve CTR Of Your Google Adwords!
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    How To Improve CTR Of Your Google Adwords!


    (Page 1 of 3 )

    As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.* Low signup cost (only $5)
    * Instant activation of your account
    * Instant activation of your ad campaign
    * Provision to set daily spending limits

    As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down. This really puts Google Adwords in a different league.

    Here are some simple tips to improve your CTR --

    1) Specific matching along with broad matching

    Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list -

    [online dating]
    "online dating"
    online dating

    This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword.

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