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How To Easily Write The Most Effective Classified Advertisements For Your Business
By: Gregg Hall
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    Table of Contents:
  • How To Easily Write The Most Effective Classified Advertisements For Your Business
  • Everyone's seen these...
  • If you're addressing...
  • Classified advertising is...

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    How To Easily Write The Most Effective Classified Advertisements For Your Business - If you're addressing...

    (Page 3 of 4 )

    If you're addressing an experienced crowd, you can use more technical or specialized nomenclature than if you're addressing novices. You need to convince readers that you have what they're looking for. In addition, you need to convince them that they should choose you or your product and not choose one of your competitors. A well-written, convincing, and interesting classified ad will be effective and boost your business.

    In considering your audience, you also need to consider the medium itself. A classified ad placed in the local newspaper will probably be different from one placed on the internet. A classified ad placed in a specialized newsletter may have requirements or guidelines which are different from an ad placed in a magazine.

    In addition to well-written, eye-catching product information, your classified ads need to contain the all-important contact information. This can be a phone number, PO box, email address, or web site address. Email addresses and web sites are becoming increasingly important. If you're offering anything technologically related, an email address is mandatory. It gives you credibility, as does a web site.

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