How To Dodge Your Own Traffic Accident - You probably start...
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You probably start each day thinking about how you can drive new visitors to your website. You are looking to fill your site with daily visitors and throwing up a prayer in hopes they will return. Day after day it becomes an endless cycle.
While I admire this attitude, try and focus on bringing repeat visitors to your site. Here is an example… Let’s say you sell golf equipment online and I visited your site two weeks ago. I purchased a pair of golf shoes. I received the shoes in the mail the following week and the shoes reminded me that I needed a golf glove. A few days later I am trying to find your site on the Internet. Uh Oh… I can’t remember where I bought the shoes and my wife threw out the box.
I guess I will buy the golf glove from one of your competitors.
Remember, repeat visitors are great for your website. You are instilling a level of confidence with your customers and they are willing to revisit your site.
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