How To Develop Your Information Marketing Strategy - Who or what...
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Who or what is your perfect target market? It could be individuals, or groups, or corporations and businesses, or countries, organizations, even brands or ethnic groups.
Your information marketing strategy will be tailored to fit the specific needs, wants, desires, characteristics, preferences and tastes of this audience - and will get you massive results from your infopreneuring activities.
3. Where do they live or gather?
For targeting your information marketing efforts to get the biggest return on investment per dollar spent, you need to know where your market lives or gathers - so you can get your marketing message in front of them most effectively.
An ad for a Lexus sportscar would do badly in a soup kitchen. And a promotion for a golfing book would get very few sales in a nursery school. Yet most information marketing activities fail to specifically target their market - and not surprisingly fail.
4. What is your profit model?
Have you heard the phrase: "Build a better mousetrap and they'll beat a trail to your front door?"
Well, maybe they will - but unless you've figured out a way to sell that mousetrap at higher than your cost, or found another way to turn a profit, all that demand won't do you a bit of good.
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