How To Develop Your Information Marketing Strategy
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Information marketing - also called infopreneuring - is a method to take information you own, have licence to, or can have created for you, and then offer it to others for a profit or any other advantage.
If in the process you also enrich your audience, you have a mutually beneficial process in place - one which will help grow and build your value as an information marketing specialist.
To get maximum leverage from your information marketing efforts, you must have an integrated strategy that will guide all your efforts at promoting yourself as an infopreneur.
1. What is your 'product'?
Any information marketing strategy begins by knowing what you plan to offer. In other words, what is your product?
It might be a book you have written. Or an audio tape you have recorded. Or a DVD movie you shot of yourself doing something or teaching people what you know about a topic.
Or it may be more intangible, like your time on the telephone or in person, or your presence at a seminar or conference. Whatever format you choose to deliver your information becomes your 'product' - and your information marketing strategy will vary depending on that.
2. Who is your 'audience'?
Every information marketing system is targeted at a crowd of prospects. The bigger this crowd, the better. But for maximum impact, you need to know more about your audience.
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