How To Develop A Marketing Plan That Will Make Your Small Business Sales Explode
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Along with your business plan, your small business marketing plan is one of the most important long-term plans you’ll make for your small business.Some small business owners choose to ignore that advice, instead preferring to fly by the seat of their pants, so to speak, to “wing it.” While some of those small business owners are successful, they’re not nearly as successful as they could be had they laid out a well-defined small business marketing plan. Brandt Stohr advises business owners to create a well laid out marketing plan
Small business marketing strategy step 1: Know your market
The first step Brandt Stohr advises in developing a successful small business marketing strategy is to make sure that you have a really solid handle on your target market. Ask yourself: Who are my customers? Once you’ve identified who they are, ask yourself: What are my customers’ problems? What are their dreams and aspirations? The surest way to answer those questions, of course, is to ask your customers themselves. Even if you can’t afford to hire a small business marketing firm that will conduct focus group tests for you, you can do your own simple survey by hitting the streets and talking to those people you plan to sell to (and make contacts at the same time!). You’d be surprised how powerful that simple task is yet how few businesses do it. Brandt Stohr advises to find a starving market first and then feed it!
Small business marketing strategy step 2: Know yourself
The second step in developing your small business marketing strategy is to get to know yourself (your business), once you’ve gotten to know your customers.
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