How To Create Profits Using Viral Marketing Techniques - The Message...
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2. The Message: the Web is an information-infotainment environment where compelling, informative, memorable content is paramount.
3. The Messenger: the Web is a one-to-one communication system compared to traditional broadcast and print communication that is a one-to-many system.
4. The Audience: the Web is a place where visitors choose to visit you, do not short change them with second-rate information, poorly delivered in unimaginative, ascetically challenged presentations.
5. The Process: the Web's multimedia audio and video capabilities combined with the penetration of high-speed access makes for the perfect system to deliver brand personality and needs related marketing messages that humanize your website, speak directly to your audience on a one-to-one basis, and inform, enlighten and entertain your audience in a compelling, memorable manner.
There has always been an ongoing business battle between those responsible for technology services and those responsible for marketing services. The Internet may be a great technological achievement, and it no doubt can be used to provide extremely useful technological solutions, but at its core and from its earliest pre-Web days, it was always a way to connect and communicate information and ideas, and isn't that the essence of marketing?
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