How To Create Profits Using Viral Marketing Techniques - Cognitive Needs...
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6. Cognitive Needs
Need to acquire knowledge and to understand that knowledge.
7. Aesthetic Needs
Need for beauty balance, structure.
As marketers, Maslow provides us with a blueprint for developing a brand personality that can effectively deliver a compelling, comprehensible, effective marketing message. Decide which of Maslow's needs your company satisfies and then construct a marketing plan that delivers both the personality and message that speaks to those needs.
We are lucky to live in the age of the Internet, for even the smallest of companies has the opportunity to communicate its brand personality and marketing message using the most effective communication environment ever invented, The Web.
The 5 Elements of Communication
To effectively take advantage of the Web's ability to communicate, you must understand the five elements of communication:
1. The Environment: the Web is a sterile environment that needs to be humanized in order to effectively deliver your brand personality and marketing message.
Next: The Message... >>
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