How To Create Profits Using Viral Marketing Techniques - The bottom of...
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The bottom of the pyramid starts with our physiological needs: the need to maintain physical well-being and self-preservation; as you move up the pyramid the needs become more socio-cultural: the need to be accepted in society; while at the top of the list the needs become more abstract and intellectual as they relate to self-identity and the need to communicate that identity to others.
Maslow's Extended Hierarchy of Needs
1. Physiological Needs
Water, food, sleep, warmth, health, exercise, sex.
2. Safety & Security Needs
Physical safety, economic security, comfort, peace, freedom from threats.
3. Social Needs
Peer acceptance, group membership, love, and association with successful groups.
4. Self-esteem Needs
Association with importance projects, recognition of strength, intelligence, prestige and status.
5. Self-actualization Needs
Need to take on challenging projects, opportunities for innovation and creativity, learning at a high level.
Next: Cognitive Needs... >>
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