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How To Create Profits Using Viral Marketing Techniques
By: Jerry Bader
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    Table of Contents:
  • How To Create Profits Using Viral Marketing Techniques
  • It would seem...
  • Means the advent...
  • Target audiences must...
  • The Anthropomorphization of...
  • Jennifer Aaker in...
  • The bottom of...
  • Cognitive Needs...
  • The Message...
  • The need for...

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    How To Create Profits Using Viral Marketing Techniques - The bottom of...

    (Page 7 of 10 )

    The bottom of the pyramid starts with our physiological needs: the need to maintain physical well-being and self-preservation; as you move up the pyramid the needs become more socio-cultural: the need to be accepted in society; while at the top of the list the needs become more abstract and intellectual as they relate to self-identity and the need to communicate that identity to others.

    Maslow's Extended Hierarchy of Needs

    1. Physiological Needs
    Water, food, sleep, warmth, health, exercise, sex.

    2. Safety & Security Needs
    Physical safety, economic security, comfort, peace, freedom from threats.

    3. Social Needs
    Peer acceptance, group membership, love, and association with successful groups.

    4. Self-esteem Needs
    Association with importance projects, recognition of strength, intelligence, prestige and status.

    5. Self-actualization Needs
    Need to take on challenging projects, opportunities for innovation and creativity, learning at a high level.

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