How To Create Profits Using Viral Marketing Techniques - Target audiences must...
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Target audiences must be made aware of the company's existence and must be made to comprehend its relevance to their needs; and market audiences must be provided with a platform to participate or get involved with the company.
A successful marketing campaign must tap into an audience's need for emotional utility, a quality created in the audience's collective consciousness from brand personality resulting from corporate behavior and audience experience.
The campaign must also be able to speak to the functional utility of the company's products or services. Hard information and easily understood instructions must be made available so that customers are actually able to generate the promised benefits of the product or service.
The campaign must facilitate the process of moving potential customers easily and conveniently from awareness, to utility, to incentive, to sale. The process must be transparent and mechanisms must be put in place to accommodate customers when things go wrong.
The campaign must also create confidence in the organization's ability to deliver the promised benefits both emotional and functional.
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