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HOW TO

How To Create Profits Using Viral Marketing Techniques
By: Jerry Bader
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    2007-02-05

    Table of Contents:
  • How To Create Profits Using Viral Marketing Techniques
  • It would seem...
  • Means the advent...
  • Target audiences must...
  • The Anthropomorphization of...
  • Jennifer Aaker in...
  • The bottom of...
  • Cognitive Needs...
  • The Message...
  • The need for...

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    How To Create Profits Using Viral Marketing Techniques - Means the advent...


    (Page 3 of 10 )

    Means: the advent of relatively low cost desktop digital video tools and the creation of a new class of professional multimedia Web-video producers brings affordable multimedia creative to businesses that in the past could not afford professional video content.

    Opportunity: the penetration of high-speed Internet connections plus the Web's ability to delivery multimedia audio and video combined with the introduction of Web-video search databases by dominant Internet players like Google and YouTube create the necessary opportunity.

    Why Web-Video Solves the Buzz-Viral-Word-of-Mouth Mystery

    1. The 5 Strategic Goals of Marketing
    2. The Anthropomorphization of Brands
    3. Maslow's Extended Hierarchy of Needs
    4. The 5 Elements of Communication

    The 5 Strategic Goals of Marketing

    Increased sales and profits is every company's prime motive, however, in order to achieve those goals, certain intermediate objectives must be met, especially as it concerns the Web that by its nature is a sterile, remote environment. Marketing campaigns should be constructed to provide the appropriate audiences with five essential elements:

    a. Awareness
    b. Emotional Utility
    c. Functional Utility
    d. Process Facility
    e. Confidence

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