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How To Create Profits Using Viral Marketing Techniques
By: Jerry Bader
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    Table of Contents:
  • How To Create Profits Using Viral Marketing Techniques
  • It would seem...
  • Means the advent...
  • Target audiences must...
  • The Anthropomorphization of...
  • Jennifer Aaker in...
  • The bottom of...
  • Cognitive Needs...
  • The Message...
  • The need for...

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    How To Create Profits Using Viral Marketing Techniques - It would seem...

    (Page 2 of 10 )

    It would seem that these six elements are the same elements that generate the contagious spread of information - Viral marketing. In order for something to become viral, people must talk about it, ergo word-of-mouth. But people can talk and spread the word of a video or stunt without ever generating much talk about the product. The famous, or infamous, Oprah Winfrey-General Motors audience car give-away stunt is a prime example of generating talk about a stunt without generating much talk about the product. If as Balter suggest, word-of-mouth is 'product story-telling,' then there is definitely a difference between Buzz and Word-of-Mouth.

    So if Buzz is the tactic for drawing attention to your company; and Viral is the method of spreading the message; and Word-of-Mouth is the result; we then have a clear distinction between the three marketing terms.

    The question is how can we construct a Web-based marketing campaign that uses the Buzz tactic, Viral method, and Word-of-Mouth message to produce the ultimate marketing objective: more sales and profits; and are Huges' Six Elements of Buzz the only media attributes that deliver a marketing stir?

    Solve The Marketing Mystery: Discover Means + Motive + Opportunity

    We've all watched enough 'Law and Orders' on television to know that solving a mystery requires learning the means, motive and opportunity of the puzzle. For today's marketers these elements are clear.

    Motive: to attract attention, breed interest, stimulate desire, and generate action that ultimately produces increased sales and profits.

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