How To Create Profits Using Viral Marketing Techniques - It would seem...
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It would seem that these six elements are the same elements that generate the contagious spread of information - Viral marketing. In order for something to become viral, people must talk about it, ergo word-of-mouth. But people can talk and spread the word of a video or stunt without ever generating much talk about the product. The famous, or infamous, Oprah Winfrey-General Motors audience car give-away stunt is a prime example of generating talk about a stunt without generating much talk about the product. If as Balter suggest, word-of-mouth is 'product story-telling,' then there is definitely a difference between Buzz and Word-of-Mouth.
So if Buzz is the tactic for drawing attention to your company; and Viral is the method of spreading the message; and Word-of-Mouth is the result; we then have a clear distinction between the three marketing terms.
The question is how can we construct a Web-based marketing campaign that uses the Buzz tactic, Viral method, and Word-of-Mouth message to produce the ultimate marketing objective: more sales and profits; and are Huges' Six Elements of Buzz the only media attributes that deliver a marketing stir?
Solve The Marketing Mystery: Discover Means + Motive + Opportunity
We've all watched enough 'Law and Orders' on television to know that solving a mystery requires learning the means, motive and opportunity of the puzzle. For today's marketers these elements are clear.
Motive: to attract attention, breed interest, stimulate desire, and generate action that ultimately produces increased sales and profits.
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