Use a question in your headline.
People are trained from school to answer questions. It's a killer marketing and psychological trigger.
Do NOT use unbelievable claims in your subject line or even on your whole ad.
People have been scammed many times in the past and they won't believe you.
Test all the time.
Do not expect to write the first ad and be the profitable one. You must use many variations of your ad but don't change the whole ad but only some words (psychological triggers).
See how Kurt Naulaerts and Harry Morris promote their online business.
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