How To Avoid Pay Per Click Advertising Blues
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Over a decade I spent in the world of finance and investment left its mark on a deep emotional level.I wear these marks not with so much pride since that was hammered out long ago but with a sense of nostalgia.
According to wikipedia Johannes Hofer, a medical student in 1678 coined the nostalgia (nostos = returning home, algos = pain/longing) to define the pain a sick person feels because he wishes to return to his native land, and fears never to see it again.
As we use the term these days, it is associated with a fond memory. I have to admit that I do not cherish all the memories from the world of finance. One series of memories that I am not so fond of is the one associated with emotional drain when an investment did not go the way expected despite every effort made.
I have learned that these emotional drains do not have to be large to be painful. And large or small they impact our decision making ability.
On the Web we want targeted Web traffic, the kind of customers who are actually looking to buy our products and services. In the search for targeted traffic we come across pay per click advertising and here is where my old scars of emotional errors act up.
One of the most emotionally painful pay per click experiences is paying too much for a keyword especially if we do not make any sales. I have seen hundreds of dollars drain from my accounts in a day. Ouch!!!
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