Tabloids are a fantastic advertising vehicle and adsheets are too. Sometimes people feel a small 1" camera-ready ad gets lost in a tabloid filled with 100's of them. This may be true in some circumstances and not true in others. Do you look at 1" ads in tabloids? Of course you do. You scan the pages and your eye is always directed to one or two on the page that catches your eye. Ask yourself "why" they caught your eye. Was it because the ad was placed in a specific area on the page? Was it because of the headline or the word "free"?
Classifieds work well in tabloids and adsheets and sometimes they don't, Look in the back of the Globe or Enquirer. Don't they have page after page of classified ads? If nobody was reading them and responding to them, the advertisers wouldn't be submitting advertising to the Globe or Enquirer for them. So evidently, people DO read classified ads _ even if there are 100's of them. Test the waters and do what works the best for you.
Written by Jonathan Street.
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